Pietra Surfaces

Visit Site

A WordPress site rebuilt as a custom website, bringing Pietra's showroom experience online with live inventory, project galleries, and booking.

UI/UX

Web App

Website

Visit Site

Launch Year

2026

Tech Used

Web, API

Industry

Natural Stone

Pietra Surfaces is a natural stone supplier in Concord, Ontario, known for a showroom where clients walk the racks of quartzite, marble, and granite slabs with an expert at their side. As the business grew, its WordPress website could no longer keep pace with a collection that changes weekly, a growing portfolio of completed projects, and an active Instagram presence. Pietra asked us to bring the quality of a showroom visit online. We rebuilt the site from the ground up as a custom website, with intentional design, simple navigation, and direct connections to the tools the team already runs the business on.

Our Goals

• Match the in-person showroom experience with an online presence of the same calibre.
• Show the live collection, with inventory that updates itself from Pietra's inventory system.
• Make it simple to browse, filter, and search stones, then book a visit or request a quote.
• Showcase completed projects and the brand's Instagram feed in one place.

Our Solution

We replaced the WordPress site with a custom-built website designed around how clients actually shop for stone. The catalog connects directly to Pietra's inventory system, so every stone, lot, slab size, finish, and availability figure updates on its own, with no manual edits. Clients can search the collection by stone name, filter by material, finish, colour, and slab size, and every stone page suggests related stones so browsing continues naturally. Each stone page carries a photo gallery, specifications, a map of the quarry it came from, and a one-click request that passes the stone and lot number into the contact form. Online booking lets visitors schedule a showroom appointment with a specific team member, a projects gallery shows off completed kitchens and homes with the stones used, and a live Instagram feed keeps the home page current. Every page uses an intentional, uncluttered layout with clear navigation, so the experience feels as considered as a visit to the showroom.

Live Inventory Integration

The catalog, stone pages, and special offers pull directly from Pietra's inventory system, so the site always reflects what is on the showroom floor.

Intentional Design & Navigation

A calm, photography-first layout with clear navigation, instant search, filters for material, finish, colour, and slab size, and related-stone suggestions on every stone page.

Booking, Projects & Instagram

Online showroom booking with the team, a gallery of completed projects, and a live Instagram feed, all built in.

Our Impact

• An online presence that matches the quality of the showroom.
• Inventory on the site is always current, with no manual updates.
• Clients arrive at the showroom already knowing which stones they want to see.
• Booking, inquiries, projects, and social all live in one custom website the team can grow with.

Has your business outgrown its website? Let’s talk.

"His attention to detail and knowledge made him stick out compared to others."

Michael and his team made the process seamless. Elevating your website with him has brought mine to the next level and couldn’t be happier. His attention to detail and knowledge made him stick out compared to others, I highly recommend!

Francesco L.

Pietra Surfaces

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